Some vendors focus on the life cycle of a deployed service, which follows the W3C account (http://www.w3.org/TR/wslc/). For example, Cape Clear deals with the need to ensure that web services are properly initialized before they are invoked (that is, before they service a request), and are destroyed in a controlled fashion.
Meanwhile, HP is operating at a higher management level, involving real users (LOBM – line of business managers).
For a preliminary analysis, see David Sprott's piece HP's Strategy for Managing the Adaptive Enterprise (CBDI Journal, June 2004).
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