Fractal loading means that each high-level exchange also carries with it
simultaneous exchanges on many smaller levels, and implies the
coexistence of different but related things at different levels of
scale.
The opposite case of monofunctional planning forces many
separate and competing exchanges of the same type into a single
communications channel, thus maximizing the capacity of uniform
communications channels dedicated to a single type of exchange. An
example of this is a choked highway, or the overloading of subway cars
at rush hour. Not only is this inefficient, but it excludes other types
of exchange.
[source: Information Architecture of Cities, Coward and Salingaros]
See also Phil Jones wiki
Customer
relationship management illustrates the alternative between fractal
loading and monofunctional planning. A call centre or other
customer-facing operation may aspire to identify additional products and
services to sell to customers. But this conflicts with a series of
aspirations related to the efficiency and speed of a single transaction
type – e.g. maximum throughput, minimum transaction times, and minimum
queueing time.
Management-by-walking-around (MBWA) is an appeal
to fractal loading. Knowledge management and trust benefit from fractal
loading.
Fractal loading represents a major challenge to
traditional bureaucratic assumptions about information processing and
management. It helps us understand why traditional approach can never
deliver adequate levels of adaptability.
Originally posted at http://www.veryard.com/notions/2004/06/fractal-loading.htm
or http://www.users.globalnet.co.uk/~rxv/notions/2004/06/fractal-loading.htm
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