Information Superiority and Customer Centricity

The business value of consumer analytics and big data is not just about what you can discover or infer about the consumer, but how you can use this insight promptly and effectively across multiple touchpoints (including e-commerce systems and CRM) to create a powerful and truly personalized consumer experience.

In a new article for the Cutter Business Technology Journal, I explore how the concept of information superiority interacts with the concept of customer centricity, and look at three modes of information superiority: conventional, adaptive, and collaborative.


Richard Veryard, Information Superiority and Customer Centricity (Cutter Business Technology Journal, March 2017)