Sunday, August 07, 2016

New White Paper - TotalData™

My latest white paper for @Reply_UK has been posted on the Reply website.

It outlines four dimensions of TotalData™ - reach, richness, assurance and agility - and presents a Value Chain from Raw Data to the Data-Fueled Business.

TotalData™: Start making better use of Data (html) (pdf)

(Now I need to write some more detailed stuff, based on a few client projects.)

TotalData™ is a trademark of Reply Ltd. All rights reserved

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