My latest white paper for @GlueReply has been posted on the Reply website.
It outlines four dimensions of TotalData™ - reach, richness, assurance and agility - and presents a Value Chain from Raw Data to the Data-Fueled Business.
TotalData™: Start making better use of Data (html) (pdf)
(Now I need to write some more detailed stuff, based on a few client projects.)
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