When I wrote recently about the "What the Business Wants" viewpoint, Nick Gall challenged me to state whether I was referring to nominal purpose or defacto purpose (POSIWID). My answer was that the "What the Business Wants" viewpoint gave us a vantage point from which we could view both nominal purposes and defacto purposes at the same time, and appreciate the rich dependencies and contradictions between them.
So what happens when I apply the same thinking to the other five viewpoints? Each viewpoint has a monocular version (simple, linear) and a binocular version (rich, multi-dimensional). Here are a few key differences.
|Strategic View||What the Business Wants||Nominal purpose |
|Defacto purpose |
|Capability View||How the Business Does||Operational capability |
|Sociotechnical capability and competency |
|Activity View||What the Business Does||Linear synchronous process (value chain)||Asynchronous collaboration (value network)||Changing Conceptions of Business Process|
|Knowledge View||What the Business Knows||Formal information systems||Informal information systems |
|Management View||How the Business Thinks||Goal-directed behaviour |
Management by objectives
Single loop learning
First order cybernetics (VSM)
|Second-order cybernetics (Bateson/Maturana) |
Double-loop and deutero learning
|Organizations as Brains|
|Organization View||What the Business Is||Enterprise||Business-as-a-Platform |
But how should I label the two columns? Should I succumb to the temptation to label the first column "traditional"? Any suggestions?