Jack reckons the animation "perfectly shows the principles and benefits of a Canonical Data Model". Well, up to a point. It shows how SOA supports information sharing and interoperability, but an innocent viewer might interpret this as merely a question of syntax (represented by different templates in the animation) and might not appreciate the importance of semantics. Jack himself has written well on semantics in his blog, for example in his post How to mediate semantics in an EDA.
But for a 5-minute animated film - if we don't expect too much from it - excellent!