What are the differentiating forces in the fast food sector? Stuart Lauchlan hears some contrasting opinions from a couple of industry leaders.
In the short term, those fast food outlets that offer digital experience and delivery may get some degree of competitive advantage by reaching more customers, with greater convenience. Denny Marie Post, CEO at Red Robin Gourmet Burgers, sees the expansion of third-party delivery services as a strategic priority. So from agility to reach.
But Lenny Comma, CEO of Jack in the Box, argues that this advantage will be short-lived. Longer-term competitive advantage will depend on the quality of the brand. So from assurance to richness.
Stuart Lauchlan, Digital and delivery – which ‘D’ matters most to the fast food industry? Two contrasting views (Diginomica, 16 August 2017)
Related post: Reach, Richness, Agility and Assurance (Aug 2017)